22 June 2020
Grosvenor Americas launches the Brentwood Artisan Farmers’ Market
The latest placemaking and community space initiative launched by Grosvenor in Greater Vancouver.
As people in Vancouver reemerge from lockdown—many eager to shop and socialize with a new awareness of border closures and the importance of made-in-B.C. food—the region’s newest farmers’ market offers the ideal place to reconnect safely and support the local economy.
Brentwood Artisan Farmers’ Market will reside on part of the 7.9-acre property that Grosvenor purchased in 2019. Having operated in Canada since 1952, this is Grosvenor’s largest single site commitment to the North American housing market to date. Plans include a carefully curated mix of uses within the development, including market condominiums, market rental, non-market rental, and commercial in the form of retail.
“Grosvenor takes a long-term approach whenever we develop a new property, and this is no different in Brentwood. We design and build with the mindset that we will be the owners of the apartments and retail for years to come,” says Michael Ward, Senior Vice President, Development and General Manager, Vancouver for Grosvenor Americas. “We have a vested interest in doing the right thing now to ensure that the community is not just a success when it first opens, but continues to be so long into the future.”
Deemed an essential service, much like a grocery store but in an open-air environment, Brentwood Artisan Farmers’ Market organizers are ensuring the safety of vendors and guests by following strict health guidelines ranging from copious hand sanitizer and wash stations to metered entry.
“The fresh produce and crafts are the attraction, but so is our pandemic-proofing,” notes Bernie Glemas, chair of the Artisan Farmers’ Market Society’s board of directors, only partially in jest. The Artisan Farmers’ Market Society, a member of the B.C. Association of Farmers’ Markets, has been operating in the Lower Mainland for 16 years and runs a network of markets throughout B.C., featuring vendors who “make, bake, grow and forage,” Glemas says. The Brentwood Artisan Farmers’ Market is the organization’s fourth in the Lower Mainland, joining Ambleside, Lonsdale and the original Burnaby market at City Hall.
Activating future development sites by investing in places the community can gather is part of the company’s Living Cities approach and Grosvenor’s purpose of providing lasting commercial and social benefit, even in the earliest stages of planning and development.
The developer has a global history of sharing and activating their properties, with the public, as properties await development. Recent examples of this locally in greater Vancouver include, a neighbourhood park on a part of the Grosvenor Ambleside site that connected Marine Drive back to the waterfront. In 2015, Grosvenor’s downtown land (now The Pacific) became a much-needed pocket park “so the community didn't have to look at a fenced gravel lot,” says Ward. “We took it one step further and activated programming like yoga in the park and game days, to give something back to the community.”
Investing in a farmers’ market—especially one with the escalating costs of pandemic mitigation—is something the company believes to be an important step in supporting their community during a time of need. While the province continues to ease restrictions, Grosvenor believes that residents are seeking safe ways to reconnect, with the farmers’ market providing the residents of Brentwood an opportunity to do so.
“You look at some of the world’s most beloved neighbourhoods and many have iconic farmers markets,” notes Ward. “Whether it's Vancouver’s West End, or Washington, D.C’s Dupont Circle or Mayfair in London, a market where Grosvenor has been active for 300 years.”
The Brentwood Artisan Farmers’ Market, located at 2150 Alpha Ave. (on the corner of Dawson St.) in Burnaby soft-launched on Sunday, June 14, with almost 20 vendors ranging from local farmers to community crafters already confirmed. The market will run Sundays from 10 a.m. – 3 p.m. until October 25.
About Grosvenor Americas
Grosvenor Americas is an active developer and investor in several high-quality cities across the U.S. and Canada. Our strategy is to invest in vibrant urban locations where our activities can make a positive contribution to neighborhoods and communities.
Our active development pipeline focuses on projects in urban, transit-oriented and/or amenity-rich neighborhoods and includes current projects such as Crescent in San Francisco, The Pacific in downtown Vancouver, and Eckington Yards in Washington, D.C. We are also advancing larger multi-year projects in San Francisco, West Silicon Valley and Vancouver. Our Investment program adds value to residential, commercial and retail assets while also managing a portfolio of stable, high-quality properties across North America. Our Structured Development Finance business provides funds for much-needed residential development projects in our high growth markets.
We are part of Grosvenor Group, a privately owned international property company. With a track record of more than 340 years, the Group develops, manages and invests with a purpose of improving property and places to deliver lasting commercial and social benefit.
As of December 31, 2019, Grosvenor Americas had assets under management of CAD $5B.