Grosvenor broadens appeal of its London estate with 34 retail signings in 2018

From food to fashion, lifestyle to restaurants, Grosvenor committed to broadening the appeal of its London estate with 34 retail signings and 21 new openings across Mayfair and Belgravia.

2018 saw new concepts and brands launch their global, debut or UK-only flagships on our London estate. We welcomed digital retailers to Mayfair and Belgravia with their first physical presence in London. And most of our 34 signings were independent operators.

Here are some of the highlights which signalled a refreshed and exciting direction for our retail destinations in Mayfair and Belgravia...
Eccleston Yards, our hub for independent businesses, entrepreneurs and creative talent, expanded

We grew interest in Eccleston Yards, previously underused land on the boundaries of Victoria and Belgravia that we transformed into a hub for creative enterprise and co-working.

Joining Central Working, the shared workspace provider for over 500 entrepreneurs, we welcomed fitness phenomenon Barry’s Bootcamp’s new site; Re:Mind – London’s first drop-in meditation studio; SMUK – a Scandinavian eco-friendly beauty salon;   50M – world-first affordable retail space to rent by the meter; and TailorMade – bespoke suits using 3D body scanning technology; alongside Jones Family Kitchen – the new restaurant by the team behind Jones Family Project in Shoreditch, and Wild by TART – which opened a juice and coffee bar ahead of its flagship restaurant, café, event space and photography studio launching in 2019.
Eccleston Yards hosted several pop ups including Bella Buchanan’s summer sale of pre-loved designer fashion, and men’s footwear label Duke & Dexter.
Pimlico Road – one of London’s most important design districts
Already home to some of the world’s most renowned design brands, Pimlico Road’s reputation as a platform for new flagships was cemented with the arrival in January of Fermoie, the premium British designer and printer of fine fabrics and accessories founded by Tom Helme and Martin Ephson. 
Carl Hansen & Son, the third-generation Danish furniture manufacturer and one of Scandinavia’s best-known brands, launched its new showroom in October, in response to increasing UK demand for Danish mid-century design.
A district of inspiring design and interiors, with best in-class craftsmanship, authenticity and style, Pimlico Road was the perfect choice for de Le Cuona’s new store.  The showroom captures Bernie de Le Cuona’s passion for textiles, showcasing her fabrics and home collections in one engaging and sensory space.

Elizabeth Street and Motcomb Street continued to champion the next generation of premium independent fashion and lifestyle brands.
Following a successful pop-up season on Elizabeth Street, Summerill & Bishop – creators of beautiful and original tableware – made the street their permanent home.  They were joined by luxury clothing designer Beulah London, which relocated from neighbouring Ebury Street, paving the way for a beauty hub to form, with nail bar London Grace arriving in its place and Primalashes signed to launch in early 2019.  A favourite of the Royals’, children’s clothing brand Pepa & Co. opened its first permanent physical boutique on the street after five years of online trading.  Elizabeth Street also hosted successful pop-ups with Hip & Healthy activewear boutique, designer silk scarf label Lulu Sophia London, homewares brand Wingfield Digby, and stylish womenswear Hush.
Motcomb Street  became the new home for Princess Marie-Chantal of Greece’s eponymous childrenswear label when she opened her new flagship in November.  “I’ve had my eye on the street for a while. It just has so much charm, so when a space became available we jumped on it,” Marie-Chantal told Vogue and Tatler. 
Over in Mayfair, fashion media fell for MATCHESFASHION.COM’s new breathtaking flagship concept.
A space for retail, events, creative broadcasting, gallery online shopping and content experience, the store opened in Carlos Place in September and further solidified Mount Street’s position as a global destination for high fashion.
Leading heritage and lifestyle label Barbour expanded its footprint in North Mayfair with the renewal of a long-term lease that saw the brand significantly upsize its store to create a new flagship.  Along with the opening of artisan bakery Popina, the move supported our renewed focus on the evolution of North Mayfair as an exciting destination for retail and dining. 
In early 2019, Leica Camera’s new flagship store on Duke Street will be home to the first Leica Gallery UK which will provide a more immersive consumer experience and a compelling reason to visit.
We announced the completed restoration of the Grade 1-listed St Mark’s and the signing for it of the popular food market Mercato Metropolitano, which began to change perceptions of Mayfair, as a more open, enticing and accessible place to visit.
The launch of Mercato Mayfair in Spring 2019 will see St Mark’s reopen to the public after decades of private usage, to become a retail and dining destination with an inclusive space dedicated to educational and social activities that engage the local community.
Joining JD Malat in Davies Street, we will welcome BASTIAN, the gallery’s first international outpost outside of Berlin.  Covered by the FT and The Daily Telegraph, the gallery will launch in January 2019, with an inaugural exhibition of polaroid photographs by Andy Warhol.
Lastly, we announced the trial launch of a retail concierge service to support small retailers opening in London’s West End.  The Times gave the story greater prominence in its online and print editions, reporting that the service will “open doors for ambitious retailers.”


For more information contact:
Lauryn Cooke,
Consumer Media Relations Manager,
Grosvenor Britain & Ireland
+44(0)20 7312 6357

Notes to Editors

About Grosvenor Britain & Ireland:

Grosvenor Britain & Ireland creates and manages high quality neighbourhoods that are great places to live, work and visit. Our diverse property development, management and investment portfolio includes Grosvenor’s London estate of Mayfair and Belgravia and other developments in London, Oxfordshire and Cambridgshire.  

We are part of the Grosvenor Group, one of the world’s largest privately-owned property companies, which develops, manages and invests in property in more than 60 cities around the world. 

As at 31 December 2017, Grosvenor Britain & Ireland had assets under management of £5.2bn.

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