Grosvenor Europe announces new fashion street at Skärholmen Centrum

Grosvenor Europe announces a new fashion street at Skärholmen Centrum. A series of new signings have been introduced as part of this, including H&M’s new discounted fashion and lifestyle brand, Afound, Vero Moda and Jack Jones.

The new signings will form this new fashion destination alongside Gant, Johnells, and Pandora, which opened to the public last year. H&M’s Afound will anchor the street, offering both H&M group’s brands, third party brands and limited edition product releases.

Carl Strufve, Director Nordics at Grosvenor Europe commented: "Grosvenor seeks to create vibrant environments where people want to spend their time, and securing an engaging mix of occupiers, including newly launched retail brands such as Afound, is essential. It demonstrates that southern Stockholm is an attractive destination from which to introduce new concepts and brands to the market.”

Since acquiring Skärholmen Centrum in 2015, Grosvenor has actively strengthened  the retail offer within the centre, introducing international and forward-thinking brands. A part of its strategy is to increase the fashion, food and beverage and leisure offering, to ensure the centre is the premier destination in southern Stockholm where people want to spend their leisure time.

This approach is guided by Grosvenor’s ‘Living cities’ philosophy, which Grosvenor uses to ensure its activity delivers positive commercial and social benefit to the places in which the business is active.


For more information contact:
Rebecca Dwyer, Press Office
020 7312 6101

Notes to Editors

Grosvenor Europe

Grosvenor Europe invests, develops, operates and manages real estate assets and funds, with a focus on vibrant European cities including Paris, Stockholm, Madrid and Liverpool.

We utilise our local expertise and the Grosvenor Group’s 340 years of international experience in real estate, adopting a long-term, value-add approach in order to deliver lasting social and commercial benefit in the places we are active.

Previously known as Grosvenor Fund Management, as at 31 December 2016 we managed £2.9bn / €3.4bn of assets, Liverpool ONE in the UK and Skärholmen Centrum shopping centre in Stockholm.  We also have four residential developments underway in Madrid.

For more information visit the website   @GrosvenorEurope

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