23 October 2019
Grosvenor Europe bridges digital and physical commerce with launch of EWAY
Innovative platform combines physical and e-commerce
- Increases flow and efficiency of e-commerce, making process more sustainable
- Enhances physical retail offering for customers
Grosvenor Europe, part of Grosvenor Group, the privately-owned international property group (Grosvenor) has launched a ’bricks-meets-clicks’ concept, EWAY, across its Swedish retail portfolio.
EWAY is a high-quality e-commerce packaging and service provider which combines e- and physical commerce in one offering. In the specially designed EWAY unit, visitors can collect packages, try on clothes orders and enjoy simplified returns with packaging materials provided, as well as recycling old packaging material.
The concept, which also provides a flexible working space where customers can use seating areas and wifi to run business activities or to charge phones, is set to enhance the retail service provided to customers across our Swedish retail portfolio.
The new e-commerce service premiered in Burlöv Centre, Malmö and will be rolled out to Skärholmen and Väsby Centrums next year. It was developed via a collaboration with LogTrade Technology.
Carl Strufve, Director, Nordics, Grosvenor Europe, comments:
”EWAY builds a bridge between physical commerce and e-commerce and demonstrates innovation in adapting to retail trends. The concept offers greater convenience than traditional pick-up points, such as lockers, as it enables customers to try and return items they don’t want to keep, simplifying the returns process. The multi-purpose use of the space, as a co-working space, will also strengthen the trading area of the centre.”
Sara Ali, Chief Operating Officer and Innovation Manager, LogTrade Technology, said:
”The ambition for EWAY is for it to act as a deferred warehouse where e-retailers can deliver products in advance, ahead of expected demand increases, so that customers can pick up an order even just minutes after it is placed. It increases flow and efficiency of retail logistics and supports Grosvenor’s drive to enhance the sustainability of its portfolio.”
About Grosvenor Europe
Grosvenor Europe invests in, develops, operates and manages retail, residential and office assets and funds, with a focus on vibrant European cities including Paris, Stockholm, Madrid and Liverpool.
Part of the Grosvenor Group, one of the world’s largest privately-owned property companies and active in more than 60 cities around the world, we utilise our local expertise to adopt a far-sighted, value-add approach in order to deliver lasting commercial and social benefit in the places where we are active.
As of 31 December 2018, we managed £2bn/€2.3bn of assets, including a number of active residential development projects in Madrid, Skärholmen Centrum shopping centre in Stockholm and Liverpool ONE, the landmark city centre development in north west England.
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Linkedin: Grosvenor Group
Notes to Editors
LogTrade Technology is a disruptive company within logtech or digital logistics, founded in 1992, based in Malmö and Palo Alto in Silicon Valley. We make sure people get what they need when they need it and where they need it. LogTrade does this by offering their customers an adaptive and cloud-based software system for delivery and shipping. In its simplest form, LogTrade's system ensures that the parcels, or consignments, arrive with the correct data on the shipping label and with the right transport capacity. In its most advanced form, it offers you the keys to circular logistics, no waste and predictive deliveries. LogTrade works to enable circular economy in all industries by means of circular logistics together with forward-looking players in real estate, transport, education and trade.