Grosvenor Europe bridges digital and physical commerce with launch of EWAY

Innovative platform combines physical and e-commerce

  • Increases flow and efficiency of e-commerce, making process more sustainable
  • Enhances physical retail offering for customers

 Grosvenor Europe, part of Grosvenor Group, the privately-owned international property group (Grosvenor) has launched a ’bricks-meets-clicks’ concept, EWAY, across its Swedish retail portfolio.

EWAY is a high-quality e-commerce packaging and service provider which combines e- and physical commerce in one offering. In the specially designed EWAY unit, visitors can collect packages, try on clothes orders and enjoy simplified returns with packaging materials provided, as well as recycling old packaging material.

The concept, which also provides a flexible working space where customers can use seating areas and wifi to run business activities or to charge phones, is set to enhance the retail service provided to customers across our Swedish retail portfolio.

The new e-commerce service premiered in Burlöv Centre, Malmö and will be rolled out to Skärholmen and Väsby Centrums next year. It was developed via a collaboration with LogTrade Technology. 

Carl Strufve, Director, Nordics, Grosvenor Europe, comments:  

”EWAY builds a bridge between physical commerce and e-commerce and demonstrates innovation in adapting to retail trends. The concept offers greater convenience than traditional pick-up points, such as lockers, as it enables customers to try and return items they don’t want to keep, simplifying the returns process. The multi-purpose use of the space, as a co-working space, will also strengthen the trading area of the centre.”

Sara Ali, Chief Operating Officer and Innovation Manager, LogTrade Technology, said:

”The ambition for EWAY is for it to act as a deferred warehouse where e-retailers can deliver products in advance, ahead of expected demand increases, so that customers can pick up an order even just minutes after it is placed. It increases flow and efficiency of retail logistics and supports Grosvenor’s drive to enhance the sustainability of its portfolio.” 


About Grosvenor Europe

Grosvenor Europe invests in, develops and manages real estate assets in vibrant European cities including Paris, Stockholm and Madrid. As a part of Grosvenor Group, with a track record of over 340 years, our activities are designed to improve properties and places that will deliver lasting commercial and social benefit in the places we are active.

Our approach to delivering social benefit identifies five priority areas where we believe we can have the most measurable impact on social and environmental sustainability and in 2020 we launched our net zero carbon strategy, committing us to halving our total carbon impact by 2030. This target was approved by the Science Based Targets Initiative and verified in line with the most ambitious trajectory of the Paris Agreement, to limit global warming by 1.5oC.

As at 31 December 2020, we managed £1.7bn AUM, including a several residential development projects, a growing office portfolio in Madrid and Paris, and retail-led assets in Stockholm.

Follow us on:
Twitter: @GrosvenorEurope
Linkedin: Grosvenor Group
Instagram: @grosvenor_europe

Notes to Editors

About LogTrade

LogTrade Technology is a disruptive company within logtech or digital logistics, founded in 1992, based in Malmö and Palo Alto in Silicon Valley. We make sure people get what they need when they need it and where they need it. LogTrade does this by offering their customers an adaptive and cloud-based software system for delivery and shipping. In its simplest form, LogTrade's system ensures that the parcels, or consignments, arrive with the correct data on the shipping label and with the right transport capacity. In its most advanced form, it offers you the keys to circular logistics, no waste and predictive deliveries. LogTrade works to enable circular economy in all industries by means of circular logistics together with forward-looking players in real estate, transport, education and trade.


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