Grosvenor launches Liverpool ONE augmented reality app for Christmas

Grosvenor Europe uses latest AR technology to engage consumers

The free Liverpool ONE Tree Fairies AR App allows visitors to capture and name their own tree fairy on the 30-metre illuminated Christmas tree in Paradise Place.  Visitors can share their fairy on social media for a chance to win a Liverpool ONE gift card.

Launched to coincide with the switching on of Liverpool's city-wide Christmas lights, the app has already generated positive interaction on Twitter, and many visitors have made a special trip to find and share their own tree fairy.

Commenting on the app, Miles Dunnett, Director at Grosvenor Europe, said: "Ensuring visitors have a great experience when they visit Liverpool ONE is vital to its ongoing success.  Innovation is key to this, so Grosvenor Europe works continuously with our retailers and other occupiers to find new and exciting ways to interact with, and attract more, visitors.

“Our app engages visitors with Liverpool ONE and encourages them to share their experiences with others, generating conversation on social media that can lead to increased footfall. The approach is working too, with Liverpool ONE set to experience another year of footfall and sales growth."

The launch of the app coincides with the introduction of a new consumer marketing campaign for Liverpool ONE which is running regionally throughout the Christmas period.

The Liverpool ONE Tree Fairies App is available from the Apple App Store here.


For more information contact:
Rebecca Dwyer, Press Office
020 7312 6101

Notes to Editors

Grosvenor Europe

Grosvenor Europe invests, develops, operates and manages real estate assets and funds, with a focus on six European cities: Paris, Lyon, Stockholm, Madrid, Milan and Liverpool. We specialise in mixed-use property, with strong expertise in retail and leisure and adopt a long-term, value-add approach. We work closely with our international partners, utilising the knowledge of our local teams to provide access to local European markets. We strive to bring our ‘Living cities’ philosophy to life, creating places that are economically, socially and environmentally sustainable.

Previously known as Grosvenor Fund Management, as at 31 December 2015 we managed £3.5bn / €4bn of assets, including a portfolio of historical buildings in the heart of Lyon’s city centre in France, Liverpool ONE in the UK and Sk√§rholmen Centrum shopping centre in Stockholm.   @GrosvenorEurope

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