Guess to open flagship in Liverpool ONE

Grosvenor Europe announces that GUESS, the global lifestyle and fashion brand, is to open a new flagship on Liverpool ONE’s Paradise Street. The 5,000 sq ft store is due to open this spring.

Grosvenor Europe announces that GUESS, the global lifestyle and fashion brand, is to open a new flagship on Liverpool ONE’s Paradise Street. The 5,000 sq ft store is due to open this spring. 

The store will be the first in the North West, and one of only a handful in the UK, to stock the complete GUESS collection. GUESS at Liverpool ONE will sell the brand’s complete denim offer for men and women, as well as other products including watches, sunglasses and footwear, the GUESS kids and Marciano ranges. 

The signing of GUESS follows the opening of other Paradise Street regional flagships including Jack Wolfskin, Lindt, Smiggle and Urban Decay. The five new international retailers total almost 11,000 sq ft of fashion and lifestyle floor space, adding to Paradise Street’s critical mass of young urban brands. 

Commenting on the news, Miles Dunnett from Grosvenor Europe, said: “The momentum behind Paradise Street continues with GUESS, an excellent new addition to Liverpool ONE’s line-up of international brands. Liverpool is highly regarded as one of the most fashion conscious cities in Europe and GUESS cements Liverpool ONE’s position as a prime retail and leisure destination.” 

Victor Herrero, Chief Executive Officer of Guess Inc, added: “Liverpool ONE has a reputation for being very fashion forward and at the heart of a city that has a unique sense of style, both of which made it an obvious choice for a GUESS flagship. Confirming that decision was the growth on Paradise Street, where we are joining a collection of complementary brands that marks out Liverpool ONE as very distinctive, not just in the region, but the UK as a whole. I am extremely pleased by our performance in the UK and I am looking forward to further develop the brand with key strategic locations” 

The news follows a very successful 2016 for Liverpool ONE, with footfall reaching 29 million, 4% ahead of the UK, and sales growing by 8% compared to 2015. More than 20 brands opened in Liverpool ONE last year, including new regional flagships for Victoria’s Secret’s and Apple on South John Street, as well as Rolex, Lindt, Smiggle and Cosy Club on Paradise Street. 

In addition, it was recently announced that JD Sports is to double the size of its store on Paradise Street to create a 40,000 sq ft regional flagship, whilst Superdry is relocating to South John Street into a new 10,000 sq ft store. 

Metis Real Estate Advisors and Cushman & Wakefield acted for Liverpool ONE.


For more information contact:
Rebecca Dwyer, Press Office
020 7312 6101

Notes to Editors

About GUESS?, Inc. 

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of October 29, 2016, the Company directly operated 915 retail stores in the Americas, Europe and Asia. The Company's licensees and distributors operated 740 additional retail stores worldwide. As of October 29, 2016, the Company and its licensees and distributors operated in more than 95 countries worldwide. For more information about the Company, please visit  

Liverpool One

Liverpool ONE is Grosvenor Europe’s unique retail and leisure destination at the very heart of Liverpool. Its virtually invisible boundaries connect the city with the impressive waterfront and the inspiring architecture of the commercial district. Spread over three levels, Liverpool ONE is the region’s destination of choice for consumers and brands alike. Its offer includes over 170 leading UK and international retailers, including Michael Kors, Zara, John Lewis, Beauty Bazaar Harvey Nichols, Ted Baker and Reiss. They are complemented by a series of distinct dining destinations, with Busaba, Wahaca, Roxy Ball Room and Reds True BBQ all joining Liverpool ONE’s line-up in the last six months.

Grosvenor Europe’s proactive asset management has led to 20 brands committing in the past year and Liverpool ONE delivering significant sustained growth since opening. Footfall and sales, for example, have increased by 5.5% and 8% respectively per annum since 2008.  

Grosvenor Europe

Grosvenor Europe invests, develops, operates and manages real estate assets and funds, with a focus on six European cities: Paris, Lyon, Stockholm, Madrid, Milan and Liverpool. We specialise in mixed-use property, with strong expertise in retail and leisure and adopt a long-term, value-add approach. We work closely with our international partners, utilising the knowledge of our local teams to provide access to local European markets. We strive to bring our ‘Living cities’ philosophy to life, creating places that are economically, socially and environmentally sustainable.

Previously known as Grosvenor Fund Management, as at 31 December 2015 we managed £3.5bn / €4bn of assets, including a portfolio of historical buildings in the heart of Lyon’s city centre in France, Liverpool ONE in the UK and Skärholmen Centrum shopping centre in Stockholm.   @GrosvenorEurope

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