1 May 2019
Isabel Spearman’s pop-up devoted to ‘The Dress’ to open in Belgravia’s Motcomb Street
Notable style columnist and brand consultant, Isabel Spearman, has teamed up with Grosvenor Britain & Ireland to create a pop-up store, @DailyDressEdit, in Belgravia.
- Open for two weeks from 9 – 22 May, Isabel Spearman’s new @DailyDressEdit pop-up in Belgravia will solve every dress dilemma
- Emilia Wickstead, Needle & Thread, Borgo de Nor, Me + Em and more - the boutique features a curated selection of dresses from 25 of Isabel’s favourite brands
- Isabel is best known for her work as a style columnist and consultant, and established her popular fast-growing Instagram account, @DailyDressEdit, on which the pop-up is founded.
Notable style columnist and brand consultant, Isabel Spearman has teamed up with landowner Grosvenor Britain & Ireland (‘Grosvenor’) to create a pop-up store, @DailyDressEdit, in Belgravia. Opening in Motcomb Street next week, the boutique has been founded on Isabel’s popular, fast-growing Instagram account by the same name and will transport the colourful feed, filled with cult labels, romantic shapes and must-have prints, directly to Belgravia’s stylish street.
Open for two weeks in Motcomb Street, best known as Belgravia’s favoured destination for fashion, food and beauty, the boutique will feature a carefully curated selection of Isabel’s favourite independent brands from the UK and beyond. Emilia Wickstead, Borgo de Nor and Me + Em are the most recent names to join another 25 brands, including Needle & Thread, Innika Choo, Lily & Lionel, Coco Fennell, Chinti & Parker, KITRI, Pink City Prints and Samantha Cameron’s label Cefinn.
Designed in collaboration with creative duo Campbell-Rey, and furnished by Ceraudo, the pop-up offers a playful take on an English country garden and promises a picture perfect shopping experience. Isabel will be on hand on selected days to help visitors choose their dream dress. After customers have viewed and tried on new season styles, they will be able to make a purchase for free delivery via in-store iPads.
Isabel Spearman, said: "I’m excited about giving customers a tangible experience of my Daily Dress Edit Instagram feed. The dresses will be a riot of colour and print in all styles, ensuring there is a something for everyone, whether it’s for a party, summer holiday or just every-day wear. I really feel we are delivering a new concept of the Pop-Up and creating an amazing experience in a beautifully designed store for any visitor."
Amelia Staveley, Director of Development & Placemaking, Grosvenor Britain & Ireland, said: “We are thrilled to partner with Isabel to launch this exciting fashion pop-up in Belgravia. We want our destinations to offer innovative, retail experiences for visitors and Motcomb Street is the prime location to host Isabel’s beautiful selection of dresses from premium independent labels.”
Charlotte Rey and Duncan Campbell, co-founders of Campbell-Rey, said: “For the @DailyDressEdit boutique, we were inspired by the the British summer season and its visual cues. This glorious time of the year with its rituals of picnics, garden parties and lawn games provides the setting for an insouciant and playful mood. We have turned these expressions on their head with a striking colour palette, strong geometric motifs and a whimsical edge, adding to the feeling of an otherworldly English garden party down the rabbit hole.”
The @DailyDressEdit boutique will be located at 6 -7 Motcomb Street, Belgravia, London, SW1X 8JU from 9 – 22 May 2019.
For more information please visit http://mayfairandbelgravia.com/ or follow @DailyDressEdit and @Belgravia_LDN on Instagram.
About Grosvenor Britain & Ireland
Grosvenor Britain & Ireland creates great places where communities, business and nature thrive.
In London’s West End, we support 9,000 residents, c1,000 businesses and 50,000 workers every day. We also create and manage sustainable neighbourhoods in London, Liverpool and across the South East of England.
We are one part of a global, family owned business that has been developing and managing land and property for over 340 years. Thinking long term allows us to give equal weight to the environmental, social and commercial impact of everything that we do.
Notes to Editors
About Isabel Spearman
Isabel worked as PR Director for the British accessories brand Anya Hindmarch for 8 years before becoming Special Adviser to Samantha Cameron from 2010 to 2015 covering 2 General Elections. Isabel now runs her brand and image consultancy, Spearman Consulting.
Brands Participating in @DailyDressEdit
Anna Mason, Beulah, Borgo De Noir, Cefinn, Chinti & Parker, Claret-Innika Choo, Coco Fennell, Day Dress, Doone London, Emilia Wickstead, Eponne London, Isabelle Fox, Justine Tabak, Kitri, Lainey Loves, Laura Von Behr, Lily & Lionel, Lisou, ME+EM, Need and Thread, Neve and Noor, Pink City Prnts, Saloni, Studio B, Tallulah & Hope, Valle and Vik,Wiggy Kit.