1 December 2016
LEGO Santa Express pulls into Liverpool ONE
Grosvenor Europe announces the LEGO Santa Express has arrived at Liverpool ONE. It is the first time the installation has been seen outside of London.
The LEGO Santa Express, which can be found on Liverpool ONE’s Paradise Street, is a one-of-a-kind custom built train made from over 500,000 LEGO bricks. It features three carriages: the engine and driver’s cabin, a carriage full of presents and a final carriage delivering a Christmas tree.
The structure, which launched on November 29 will remain in place until December 29, is free for visitors to enjoy. People are encouraged to share pictures on social media using the hashtag #LetsBuildXmas.
Miles Dunnett, Director at Grosvenor Europe, said: “Grosvenor Europe is focused on offering something new and innovative for our visitors and we are therefore always looking at unique installations such as this. The interactive LEGO Santa Express will be a big attraction for people of all ages over the festive period, and is part of a much wider calendar of events and activities at Liverpool ONE.”
This festive LEGO train coincides with the launch of the Christmas Tree Fairies augmented reality app and introduction of a new consumer marketing campaign for Liverpool ONE, which is running regionally throughout the Christmas period.
For more information contact:
Rebecca Dwyer, Press Office
+44 (0)20 7312 6101
Notes to Editors
Grosvenor Europe invests, develops, operates and manages real estate assets and funds, with a focus on six European cities: Paris, Lyon, Stockholm, Madrid, Milan and Liverpool. We specialise in mixed-use property, with strong expertise in retail and leisure and adopt a long-term, value-add approach. We work closely with our international partners, utilising the knowledge of our local teams to provide access to local European markets. We strive to bring our ‘Living cities’ philosophy to life, creating places that are economically, socially and environmentally sustainable.
Previously known as Grosvenor Fund Management, as at 31 December 2015 we managed £3.5bn / €4bn of assets, including a portfolio of historical buildings in the heart of Lyon’s city centre in France, Liverpool ONE in the UK and Skärholmen Centrum shopping centre in Stockholm. www.grosvenor.com @GrosvenorEurope