2 July 2020
Mayfair & Belgravia welcome back visitors
Flags mark the return of London and its streets and life
Following the reopening of Mayfair & Belgravia last month, Grosvenor Britain & Ireland have launched striking flags with messages of hope and thanks across the neighbourhoods to say thank you to NHS and key workers for their support during the Covid-19 pandemic. The vibrant flags across the two destinations have each been designed by celebrated artists as the district welcomes back visitors as further retail, hospitality and leisure businesses open up from Saturday 4 July.
The aerial flags across Mayfair have been designed by award winning Alex Fowkes, and are displayed on Mount Street, North Audley, Duke Street and South Molton. Belgravia’s flags have been designed by renowned New London Fabulous artist Adam Nathaniel Furman and adorn the streets of Belgravia including Elizabeth Street, Motcomb Street, Pimlico Road and Eccleston Street. The flags will remain across the iconic streets for 2 months.
Alex, who is an award-winning British designer, predominantly known for his unique typographic work, installations and murals, took inspiration from the streets of Mayfair and says that the colours used in the flags represent the style of each street. In his designs Alex set out to amplify the feelings and emotions you experience when you visit the streets of Mayfair, a direct response to the physical environment of the area. Alex said of the project:
“I am so excited to have such meaningful work, in such an unprecedented time in a highly public place. It’s a project I’m very thankful for. Having your work in the public realm is a really rewarding process to be a part of. Due to the content and nature of this project it doesn’t feel like a commercial project, it’s honest, caring and positive in such a dark and uncertain time. Trying to help and lift the mood of thousands of people every day and spread that positivity is very special”.
Adam, who is also an award winning artist and designer with projects around the world, was inspired by the intimate scale of Belgravia and set out to create flags that speak to this friendly warmth and intimacy in a way that is uplifting, and speaks to the area in a positive way at a time when he believes such imagery will be very welcome. Adam said:
"Belgravia Sunrise is a joyous and gently uplifting series of sunrise motif flags that mark the return of London and its streets and life, a series of humble Thank Yous that recognise those who have continued to work in such difficult circumstances to make this new dawn and Sunrise for our city possible.”
Rooted in vivacious colour and themes of hope and cheerful celebration, the flags aim to uplift, inspire and welcome those visiting the pretty streets of Mayfair and Belgravia to shop, relax and dine.
Art Consultant Zoë Allen, the Founder of Artistic Statements who commissioned both artists on this project, said:
“I was absolutely delighted to commission both Adam Nathaniel Furman and Alex Fowkes for this public art project. The perfect opportunity to give our heartfelt thanks to our country’s heroic key workers, and welcome back Londoners to this incredible city we call home. Adam and Alex are extremely talented creatives and I had no doubt that they would excel in designing these emblematic art works for us all to enjoy. The designs give us all hope that better days are yet to come.”
Grosvenor Britain & Ireland are delighted to be welcoming back some of the neighbourhood’s favourite shops, galleries, boutiques, cafés and restaurants across Mayfair and Belgravia and feel sure that these vibrant flags will put smiles on the faces of those visiting the pretty streets this summer. Stores now open across the destinations include Matches Fashion, Erdem, Jo Loves, London Cryo, Neill Strain Floral Couture, Linley & Co, Jessica McCormack and many more.
About Grosvenor Britain & Ireland
Grosvenor Britain & Ireland creates great places where communities, business and nature thrive.
In London’s West End, we support 9,000 residents, c1,000 businesses and 50,000 workers every day. We also create and manage sustainable neighbourhoods in London, Liverpool and across the South East of England.
We are one part of a global, family owned business that has been developing and managing land and property for over 340 years. Thinking long term allows us to give equal weight to the environmental, social and commercial impact of everything that we do.