Paper cup recycling points to pop up around Mayfair and Belgravia

Grosvenor Britain & Ireland wins funds to increase recycling rates and help meet zero waste goal

Grosvenor Britain & Ireland is one of the first recipients of funding from #TheCupFund, which will see it roll out a paper cup recycling scheme across its London estate.

The project is one of several across the UK that has received funds collected from Starbucks’ 5p charge on paper cups aimed at increasing recycling rates and changing behaviours.

Estimates suggest that less than 4% of single use cups are recycled, emblematic of real issues in our attitudes, education and processes around recycling.

We are excited to join a coordinated effort to tackle this problem and to make responsible recycling second nature for residents, workers and visitors on our estate. In total, it is estimated that over four million more cups a year will be recycled through the initiatives supported by #TheCupFund in London alone. In year one we expect to recycle approximately 600,000 cups.

Commenting, Amelia Staveley, Director of Placemaking & Development for Grosvenor Britain & Ireland said:

 “Our London estate hosts almost 70,000 people daily and managing, collecting and recycling single use waste has become an increasing priority for us both on the street and within our cafes and restaurants.

“We have stretching environmental targets but can only meet them if we also make it easier for residents, workers and visitors to think and act responsibly.  This funding is an incredible step forward in our goal to be a zero-waste business by 2030 and in addressing the issues created by single-use plastic.”

The funding will be deployed in two phases. Starting in October 2019, c30 dedicated recycling stations for paper cups will be installed in high footfall area across Mayfair and Belgravia. To reduce contamination in the recycling process, the bins will have separate receptacles for cups, lids and liquids.

In 2020, Grosvenor Britain & Ireland will launch a competition with local schools to design a paper cup art installation for public display. The competition’s aim is to increase awareness of responsible recycling and celebrate the creativity of some of our youngest residents.

As a business, Grosvenor Britain & Ireland has ambitious sustainability goals; we have pledged that we will be zero waste and net zero carbon by 2030.

Find out more about our goals here.

To find out more about #TheCupFund, visit

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