Proposals for new mixed-use neighbourhood in Belgravia launched

Cundy Street Quarter to deliver more affordable and open market homes and investment in public spaces and amenities.

Grosvenor Britain & Ireland announces that it is launching a consultation on a new residential led, mixed use neighbourhood in Belgravia.
Partially bordered by Ebury Street, Cundy Street and Pimlico Road in Belgravia, the project will be called the Cundy Street Quarter. The land is currently occupied by five residential buildings with leases expiring from 2021, providing a rare opportunity to deliver more homes, new amenities, wider, more generous streets and improved public spaces in the area.
Paul O’Grady, Location Director at Grosvenor Britain & Ireland, said: “Our ambition is to create a new inclusive neighbourhood that meets the needs of residents and businesses today whilst ensuring that it respects the area’s heritage and will stand the test of time.
“Through a sensitive but comprehensive development, we can deliver a significant increase in much-needed housing for Westminster and more affordable homes as well as consider new uses like senior living.
“By investing in the surrounding streets and squares there is also an opportunity to for us create new amenities, better public spaces and job opportunities.”
Enhancing community influence

Grosvenor wants to encourage broader and deeper community engagement to ensure it can deliver positive change for the community now and in the future. To help achieve this, the business has started its engagement earlier than usual to allow it to incorporate benefits the community want to see locally in the initial designs.
Grosvenor has also become one of the first in the UK to use Built-ID, an online platform created to reduce barriers to community engagement. Built-ID enables participants to vote on key elements of the proposal, gain continual feedback on their input and influence in the decision making process. The platform launches on 3 April and will be accessible at
Opportunities for the community to give substantive feedback and provide meaningful input into the proposals will be continually reviewed.
Paul O’Grady added: “Local communities are increasingly sceptical of how well developers listen, and respond, to their ambitions and needs.
“We know that communities want early and deeper input into development proposals and to understand how their voices have been heard. Our ambition is to broaden and deepen opportunities for engagement at every stage and clearly demonstrate the influence their input has had.”

Commitment to affordable homes

The existing buildings occupying the Cundy Street Quarter include a number of affordable homes.  Grosvenor has always believed in the value of diverse neighbourhoods and takes its role as a responsible landlord with a long term view very seriously. 

The firm has therefore already committed to re-providing the existing affordable housing as part of its proposals and is exploring how the new neighbourhood could accommodate even more affordable housing in line with Westminster City Council’s and local community ambitions.

The public are invited to learn about the Cundy Street Quarter and give their ideas for its future at 198 Ebury Street, SW1W 8JD on the following dates:

  • Wednesday 3 April: 12pm-8pm
  • Thursday 4 April: 11am-3pm
  • Saturday 6 April: 9am-3pm

Further information and opportunities for providing feedback, including the Built ID platform, can be given at from 3 April.


For more information contact:
Rachel Garstang, Head of Media Relations, Grosvenor Britain & Ireland
+44 (0)20 7312 6957

Notes to Editors

About Grosvenor Britain & Ireland:

Grosvenor Britain & Ireland creates and manages high quality neighbourhoods that are great places to live, work and visit. Our diverse property development, management and investment portfolio includes Grosvenor’s London estate of Mayfair and Belgravia and other developments in London, Oxfordshire and Cambridgeshire.  

We are part of the Grosvenor Group, one of the world’s largest privately-owned property companies, which develops, manages and invests in property in more than 60 cities around the world. 

As at 31 December 2017, Grosvenor Britain & Ireland had assets under management of £5.2bn.

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