Seven bold and ambitious outcomes define our vision for Mayfair & Belgravia in the future.
Mayfair and Belgravia are diverse, dynamic and adaptable neighbourhoods. They are interesting places to live in and explore, with a variety of activities taking place every day and throughout the seasons. Neighbourhoods retain their own diverse local characteristics. People of all ages, interests and incomes regularly enjoy the estate’s vibrant street life and cultural offer as well as its tranquil corners, benefitting from a wide range of amenities.
Existing buildings and spaces are used intensively but sensitively. Careful adaptation has created imaginative additional uses. Greater density in certain areas, particularly around transport hubs, meets the demands of a growing city.
New buildings are flexibly designed and therefore built to last. These flexible structures adapt to meet the demands of new and innovative forms of commercial, social and cultural activity. The mix of uses and people, supported by high-quality infrastructure, helps to secure Mayfair and Belgravia’s adaptability and resilience through the 21st century and beyond.
Mayfair & Belgravia are integrated and productive parts of a global city, attracting and hosting jobs, investment and interest. They draw people in from the wider West End and London. Physically, they are easy to access. They benefit from clear signage that encourages walking and have attractive public spaces that are welcoming to all, including those with greater accessibility needs. Activity links the edges of Mayfair & Belgravia to their hearts and encourages people to explore.
The estate’s streets host places to visit, eat, drink, shop and relax, which complement those found in surrounding areas. These places create compelling connections between the estate, its neighbours and the wider West End so that the estate is open and outward-facing.
People enter frequently and easily from surrounding places including Knightsbridge, Victoria, Hyde Park and Oxford Street. Some people are drawn to the estate’s own outstanding attractions, while others enjoy the benefit of convenient and pleasant routes providing links to other destinations.
The distinctive identities of Mayfair & Belgravia are recognised and valued by their residents, workers and visitors. Relationships between individuals, businesses and local institutions are enhanced by the physical and personal connections forged on the estate.
Those connections are made locally through amenities including working hubs and leisure, community, retail and educational facilities. Distinctive cultural activities and events celebrate the estate’s communities, history and character and are popular with both locals and visitors.
Connections are also made through world-class digital infrastructure. This technology pervades spaces and buildings, seamlessly facilitating greater professional and social interaction.
Mayfair & Belgravia have a network of connections that prioritises pedestrians and cyclists. The estate is easy, safe and pleasurable to travel across and explore, and arriving via the major roads at its edges is simple. Striking townscape vistas are emphasised at street level, aiding intuitive navigation.
Vehicles retain access to the estate, but traffic levels passing through it have been substantially reduced, improving the experience for cyclists and pedestrians and keeping businesses serviced. The Elizabeth line and other investments in public transport have significantly improved connections to and from the estate.
Most roads put the needs of pedestrians and cyclists over motorised traffic, while others are traffic-free on a permanent or temporary basis. Electric and autonomous vehicles are provided for, and commercial deliveries and waste collection have been consolidated.
Mayfair & Belgravia are two of the greenest neighbourhoods in central London. They are characterised by high-quality open spaces, thriving trees, greater planting and an environment that is conducive to health and well-being. The natural environment is cherished by residents and visitors, and complements its exceptional buildings. Large green spaces are open for public use, providing more amenity and a focal point for neighbourhood activity.
Environmental sustainability is core to decisions made around the estate. Air quality has improved due to London-wide and local initiatives to reduce pollution and cut traffic. The estate contains a network of green infrastructure, including pocket parks and green walls and roofs, which use the natural environment to enrich local biodiversity. It is a beacon of environmental excellence.
Workspaces in Mayfair & Belgravia strengthen enterprise by responding to the changing needs and aspirations of businesses, workers and residents. Office clusters range from the highest quality traditional office spaces to more flexible space on affordable tenures. The estate attracts both young and established organisations, creating a complementary community that allows businesses to thrive with co-working, collaboration and knowledge-sharing.
The estate is at the forefront of retailing trends, providing the street life and digital conditions for new forms of retail to succeed alongside the traditional. The estate is a global centre for art and culture and also hosts leading creative productions, with a flourishing network of designers and makers. Clusters of cultural initiatives, retailers and designers benefit from opportunities to connect and collaborate.
Mayfair & Belgravia are a source of world-class architectural interest and beauty. Their built character continues to be a source of pleasure, drawing visitors from across the globe. The estate’s beautiful buildings, townscapes and public spaces are valued, celebrated and shared. New buildings have added to an exceptional cultural legacy and older buildings have adapted to new uses where necessary.
Echoing the original approach taken to developing the estate in the 18th and 19th centuries, all buildings, streets and spaces feature the highest quality design, materials and maintenance, reflecting a long-term commitment to the estate.