07 OCTOBER 2024
As part of its commitment to continued, active management of its places, Grosvenor’s UK Property business has launched the inaugural Mount Street Neighbourhood Arts Festival. This new week-long activation is designed to inject one of London’s most prominent luxury retail destinations with creative energy through a celebration of its businesses and an experiential arts programme.
Running from 7-12 October, the festival will host a series of pop-up events with exciting guest partners, such as A Vibe Called Tech and Sarabande Foundation’s House of Bandits.
Joanna Lea, Retail Director, Grosvenor commented: “We’re continuing to support physical retail in London and bringing a sense of discovery to Mount Street’s unique mix of fashion, interiors, food and art businesses. We have created a programme of cultural conversations and events that we hope will inspire customers and initiate new connections for our community.”
In addition to its famed retail occupiers, the Mount Street neighborhood is home to a diverse mix of exceptional food and beverage operators, including The Connaught Hotel, Scott’s and the Farm Shop. Visitors to the festival will be offered a uniquely designed passport, including a specially commissioned map of the area by artist Sainte Maria, which acts as a guide to the neighbourhood and unlocks various incentives from the likes of Farm Shop, Erdem, Dr. Barbara Sturm, Marni and Maison Sisley.
Running throughout the week of the Mount Street Neighbourhood Arts Festival is an exclusive pop-up iteration of Sarabande Foundation’s House of Bandits at 5 Carlos Place which will include a diverse lineup of artists across fashion, jewellery, photography, painting and sculpture.
Each morning during Charlene Prempeh and Lewis Dalton Gilbert of A Vibe Called Tech, a creative studio and arts consultancy whose clients include Aesop, Gucci and Frieze, will host a live in conversation video series titled “Did I Tell You?” at various locations in the neighbourhood. Teaming up with key residents, guest artists and creatives, Prempeh and Dalton Gilbert will engage participants and audiences in lively discussions around art, culture and community.
The Mount Street Neighbourhood Arts Festival coincides with the launch of a new Mount Street Neighbourhood campaign, ‘Meet the Neighbours’ shot by photographer Trisha Ward. This ongoing series captures characters from the Mount Street Neighbourhood with the first iteration including Farm Shop’s butcher, Harvey Baker, The Connaught’s head doorman, Carl Holness and Marni’s store manager, Kimpal Patel. The shoot includes imagery showcasing the unique historical and community spaces in the area, such as Mount Street Gardens, Mount Street Library and Farm Street Church.
To keep up to date with the Mount Street Neighbourhood Arts Festival visit www.mayfairldn.com or follow @mayfair_ldn on Instagram.
About Mount Street Neighbourhood:
Home to international and UK talent, Mount Street Neighbourhood is one of the most famous streets in the world, where fashion and art collide. This carefully curated enclave,
which includes South Audley Street and Carlos Place, holds some of the greatest names in fashion, art, beauty, and hospitality.
Farm Shop, The Row, The Connaught, Barbara Sturm, Scott’s, Simone Rocha, The Audley Public House and Jessica McCormack are among the Mount Street partners bringing a diversified mix of luxury shopping, fine dining, and unparalleled experiences to the area. The area is forever becoming even more iconic, with legendary new names arriving, who have chosen Mount Street to be their first home in Europe joining the prestigious lineup of global flagships that reside here.
Mount Street Neighbourhood remains firmly rooted in its British heritage, steeped in history and legacy of distinction. It delights global visitors through the discovery of brands and adds to Mayfair’s reputation as the most unique luxury destination in London.
Contact: Louise Jarvis, Louise.Jarvis@four.agency, +44 7985574636
About Grosvenor:
Grosvenor is an international organisation whose activities span urban property, food and agtech, rural estate management and support for philanthropic initiatives.
We are a values-led business which represents the Grosvenor family and share a common purpose - to deliver lasting commercial, social and environmental benefit - addressing today’s needs while taking responsibility for those of future generations.
With a track record of over 340 years, we work to improve urban property and places in many of the world’s leading cities, promoting sustainability within the built environment and enhancing the wellbeing of customers and communities.
Our UK property business supports c1,000 businesses and tens of thousands of residents and workers across London’s West End each day. We also invest in, create and manage sustainable neighbourhoods in Liverpool and across England. As a 1.5oC aligned company, pioneering change and new ways of thinking about property we aim to ensure our places benefit both people and the planet over the long term.
About Sarabande Foundation:
Lee Alexander McQueen was an artist and visionary. With Lee’s vision and direction, Sarabande has changed the lives of more than 250 artists and designers through scholarships, mentoring and heavily-subsidised studio space. And many thousands more attend its public events programme each year. Sarabande supports those who have incredible talent and artistic ability, those willing to push boundaries and overturn prevailing orthodoxies.
The Foundation HQ is a listed stable block in Haggerston, East London, where 15 studios form a creative community with designers and artists from multiple disciplines and Sarabande hosts inspirational and practical public talks, workshops and exhibitions. The foundation supports visual artists, sculptors, filmmakers and photographers as well as accessories and fashion designers, reflecting the range of Lee’s talent and the variety of craftspeople he worked with for his own collections.
Sarabande opened more studios in Tottenham N17 in 2023 taking the total number of studios to 30. It is also home to House of Bandits, the foundation’s gallery and concept store, founded in 2020. www.sarabandefoundation.org
About A Vibe Called Tech:
A Vibe Called Tech is a creative studio and arts consultancy dedicated to approaching creativity through an intersectional lens. They believe in the richness of diverse cultures to inform strategic thinking across all audiences and seek to deliver ambitious creative output that nourishes communities.
Since its establishment in 2018, a Vibe Called Tech has collaborated with brands, such as Aesop, Frieze, Faber and Gucci, and with institutions such as Whitechapel Gallery, White Cube, the Royal Academy, and V&A East to deliver ambitious creative outputs that nourish communities.
Charlene Prempeh, founder of A Vibe Called Tech published her first book Now You See Us - An Introduction to 100 Years of Black Design in 2023, is a contributing editor to the Financial Times HTSI magazine, chair of the Frieze 91 committee, Trustee for CAS and sits on the board for Tate Enterprise. Lewis Dalton Gilbert is creative director of A Vibe Called Tech and also works as an independent curator - he has produced projects for the likes of Frieze and White Cube - whilst holding the post of associate curator for the New Art Centre.
Alexander Davis
Communications Executive
+442073126324
alexander.davis@grosvenor.com