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Never has this been more necessary than it is today. Our activities demand a deep understanding of the cities and rural communities in which we operate, of the complex interconnectedness of the food system we aspire to help improve and of the root causes that affect the vulnerable young people we look to support.
And yet, we also need to respond to global trends that are driving change at an unprecedented rate – heightening the urgency of social and environmental challenges while raising the bar in commercial sustainability.
A clear purpose, underpinned by longstanding values is what gives us the focus to address today’s needs, while taking responsibility for those of future generations.