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03 MAY 2023
Grosvenor and Mayfair’s hospitality and retail businesses are partnering to mark the Coronation of King Charles III, hosting a spectacular free to attend garden party in Grosvenor Square, Mayfair.
The setting will provide an unforgettable location to watch the Coronation ceremony and Windsor concert, with the square hosting cinema sized screens and seating across both the Saturday and Sunday of the Coronation weekend.
Altogether, over 20 retail and hospitality business will celebrate the coronation with visitors and Grosvenor, benefiting from the increase in visitors this brings across the bank holiday break.
Surrounded by interactive floral installations from Moyses Stevens, visitors will enjoy food and beverages from local businesses, in the square itself including:
Collaborations between property owners and brands create spectacular settings for communities and friends to come together and support business success.
Grosvenor has a strong track record in creating stunning activations, including the 2021 Jubilee Street Party, which brought 27,000 visitors to North Audley Street in Mayfair over two days and drove a 65% increase in weekly turnover for participating businesses.
Similarly Belgravia in Bloom, an annual floral festival in the historic neighbourhood, increased turnover by 14% week on week for the 50+ participating brands.
To find out more about the event and businesses involved, visit www.mayfairldn.com or follow @mayfair_ldn on Instagram.
Amelia Bright, Executive Director, London Estate, commented: “The coronation is the perfect moment for friends and family to come together. It also provides an exceptional stage for the amazing brands and restaurants we partner with in Mayfair. This is one of the ways we’re partnering with retailers and hospitality businesses to support the vibrancy and profile of the West End.”
Curtis Scott, Marketing Manager, Cubitt House added: “As a family of ‘London Pubs’ we’re thrilled to be involved in celebrations for The Coronation, together with our friends at Grosvenor, who have been a wonderful support in helping with our plans for The Mayfair Garden Party and highlighting our bespoke Coronation specials… I know they can’t wait to try our Coronation Chicken Burger!”
All plants and florals featured at the Mayfair Coronation Garden Party will be donated to organisations such as Groundworks, Grosvenor’s charity partner, local schools and community groups.
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Grosvenor is an international organisation whose activities span urban property, food and agtech, rural estate management and support for philanthropic initiatives.
We are a values-led business which represents the Grosvenor family and share a common purpose - to deliver lasting commercial, social and environmental benefit - addressing today’s needs while taking responsibility for those of future generations.
With a track record of over 340 years, we work to improve urban property and places in many of the world’s leading cities, promoting sustainability within the built environment and enhancing the wellbeing of customers and communities.
Our UK property business supports c1,000 businesses and tens of thousands of residents and workers across London’s West End each day. We also invest in, create and manage sustainable neighbourhoods in Liverpool and across England. As a 1.5oC aligned company, pioneering change and new ways of thinking about property we aim to ensure our places benefit both people and the planet over the long term.