25 APRIL 2022
Gravity Active Entertainment (“Gravity”), the UK’s fast-growing leisure and entertainment company, and Grosvenor, co-owner and asset manager of Liverpool ONE, announce plans for a 100,000 sq ft active experience at Liverpool ONE, the UK’s leading leisure and entertainment destination.
Representing a £10 million investment and set to open in Q4 of this year, the new Liverpool ONE venue will span the two upper floors of the former Debenhams. An evolution of Gravity Southside, Wandsworth, Liverpool ONE will be the first venue to feature an outside rooftop space that will be integrated into the overall experience.
The venue will also house a unique e-karting experience, bowling, urban golf and modern F&B offering with a bar concept and live entertainment. Gravity is building on the increased interest in innovative leisure experiences, with Liverpool ONE being the company’s flagship in its portfolio of 18 venues across the UK, with further openings on the horizon.
Michael Harrison, co-Founder and Chief Growth Officer at Gravity, commented: “This is our biggest investment yet and we are delighted to be collaborating with Grosvenor, at a destination that has continued to perform positively despite the recent market challenges. As a business, we are getting stronger all the time and we have no doubt that we will control one million square feet of the high street within the next two years.
“Gravity is at the forefront of the trend for more leisure led hospitality experiences, and has become a household name. We are particularly excited about Liverpool ONE, as it is our debut in the heart of a city centre. As a company committed to pushing the boundaries of leisure and active entertainment, we can’t wait to integrate other traditional experiences with technology, as we have done with our e-karting experience and AR bowling.”
Alison Clegg, Managing Director, Asset Management, Grosvenor, added: “We are delighted to welcome Gravity to Liverpool ONE, and to be the partner[NT1] and destination of choice for such a landmark moment in the company’s expansion. This signing reinforces Liverpool ONE’s credentials as the UK’s leading retail and entertainment destination. It also makes great sense to be bringing such an exciting concept to Liverpool; as the UK’s most sociable city, it is the perfect home for Gravity.”
Gravity’s rapid success and impressive growth (with 2022 revenue targets of £20 million), complements Liverpool ONE’s success as a leading destination. Sales at the destination in 2021 were 11.5% up versus 2019. In addition, almost 40 brands – totalling over 280,000 sq ft – signed, opened or renewed in the last 12 months, with Gravity adding to that total.
Metis and Stärka acted for Liverpool ONE. Irwin Mitchell advised Gravity.
About Grosvenor
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Grosvenor is an international organisation whose activities span urban property, food and agtech, rural estate management and support for philanthropic initiatives.
We are a values-led business which represents the Grosvenor family and share a common purpose - to deliver lasting commercial, social and environmental benefit - addressing today’s needs while taking responsibility for those of future generations.
With a track record of over 340 years, we work to improve urban property and places in many of the world’s leading cities, promoting sustainability within the built environment and enhancing the wellbeing of customers and communities.
Our UK property business supports c1,000 businesses and tens of thousands of residents and workers across London’s West End each day. We also invest in, create and manage sustainable neighbourhoods in Liverpool and across England. As a 1.5oC aligned company, pioneering change and new ways of thinking about property we aim to ensure our places benefit both people and the planet over the long term.
Aver PR
Felicity Gale
felicity@averpr.com
07932036085
Rachel Garstang
Head of Corporate Communications & Stakeholder Engagement Grosvenor
+44 (0)20 7312 2341 ext.6957
rachel.garstang@grosvenor.com
About Gravity Active Entertainment
Gravity was established in 2014 to push the boundaries of excellence in the active entertainment and leisure sector. It is also a full member of the International Association of Trampoline Parks which aims to improve and drive standards within the industry with the Gravity Co-Owner Harvey Jenkinson sitting as Chairman on the board of directors, helping to support the implementation of European wide standards within the sector.
Employing over 600 full and part-time staff, the brand has become a key feature on the high-street and shopping centres it operates in, evolving from just trampoline parks to active leisure experiences such as e-karting, digital darts, AR bowling and urban street golf, alongside a strong F&B offering. The brand has evolved to become a multi-product operator with over 30 different activities for families and individuals to enjoy in the UK, Europe and Middle East.
The business's UK arm delivered over 45,000 sessions pre-lockdown and has engaged and impressed over 3million visitors. Listed in the Virgin Atlantic Fast Track 100 in 2019 the company plans a further 30 flagship sites within the next two years, both in the UK and abroad.