Tenants can design new office space at their first viewing

Grosvenor Britain & Ireland and Stow Capital Partners have partnered with TX (Tenant Experience) to bring their latest office development, 20 Balderton Street, W1 to life.

  • New tech tie up drives lettings at 20 Balderton St, W1
  • Upfront funding of fit out enables interior to be recycled or repurposed at end of lease

Grosvenor Britain & Ireland and Stow Capital Partners have partnered with TX (Tenant Experience) to bring their latest office development, 20 Balderton Street, W1 to life.

The five storey comprehensive redevelopment of the upper floors of 20 Balderton Street, completing in August 2021, includes the addition of private and communal roof terraces and new lifts providing 27,000 sq ft of Grade A office space in Mayfair. The lower floors house a 42,169 sq ft flagship store opening on to Oxford Street let to Adidas.

Potential occupiers will be able to visualise and design an office space in their first viewing, using a combination of real space experience, real-time design technology, and dedicated design support.

A TX Host guides prospective tenants through an exciting design process as to how they can configure and customise the pre-fitted space in line with their specific business needs, culture, vision and budget.

From sign off, the joint venture partners are capable of delivering an office, fitted to meet the tenants’ brand and specification, within just six weeks.


By funding the fit out upfront, the joint venture partners are also able to reuse, recycle and repurpose the office interior at the end of the lease. This ensures waste is minimised and strengthens circular economy practices, creating a more sustainable way of fitting out offices.

Charles Howard, Director of Offices, Grosvenor Britain & Ireland, commented: “Empty floor plates offer prospective tenants little idea about how their brand and people might succeed in a new workplace. Our tie up with TX and new onsite experience for viewers provides a personalised, visual and hassle-free solution to quickly occupy fully fitted, Grade A office spaces.

“The process we’ve created with TX is adding significant value to the viewing experience and bringing the new features in the building to the fore.”

 Charlotte Toon, Co-Founder & Director of Design at TX, added TX makes it possible for tenants to personalise their new space in real-time at their first viewing and walk away knowing what they can have, what it will cost, and when they can move in. Using our bespoke technology platform, our Design Hosts work alongside the tenant agency teams to create dream workspaces that secure tenants sooner”.

Knight Frank and JLL are acting for the joint venture on leasing. Find out more at 20 Balderton Street Mayfair

Notes to Editors

About Grosvenor Britain & Ireland:

Grosvenor Britain & Ireland creates great places where communities, business and nature thrive.

In London’s West End, we support c11,000 residents, c1,000 businesses and c60,000 workers every day. We also create and manage sustainable neighbourhoods in London, Liverpool and across the South East of England.

We are one part of a global, family-owned business that has pioneering change and new ways of thinking about property for over 340 years.  Thinking long term allows us to give equal weight to the environmental, social and commercial impact of everything that we do.

Follow us on:

Twitter: @Grosvenor_GBI

LinkedIn: Grosvenor Group

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